Your Year, Wrapped

UI/UX Designer | Product Designer
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Chapter 01 - The numbers
Chapter 02 - Top tracks
Chapter 03 - Most-played project
Conducted user research and business analysis to define product direction for a UX writing platform, shaping UX and visual direction through competitive insights and designing end-to-end learning flows with wireframes and prototypes, iterated based on usability testing and feedback.

Chapter 04 - The tour
Ping Information Systems
Worked on multi-platform products across the GCC, leading end-to-end UI/UX design for 6 products across web, mobile, dashboards, and admin panels. Designed scalable user flows and IA, built design systems, and collaborated with Agile teams to deliver consistent, high-quality experiences.
Elev8 Assessments
Led UX audit and redesign across 70+ screens for a complex HR platform, simplifying multi-role workflows into clear user journeys and translating complex business logic into intuitive experiences, while collaborating with stakeholders and developers to align UX with business and technical needs.
NTI & Creativa
Delivered 180 hours of UX/UI training covering fundamentals and advanced topics, mentoring around 50 students in building portfolios and case studies, and teaching UX principles, auditing, usability testing, and real-world applications with a strong focus on practical, product-oriented learning.
Tajrba - تچرِبة
Worked on a UX Writing educational platform for the Arab market, collaborating with stakeholders to define product vision and user needs. Contributed to UI/UX design and design system, and designed key journeys like onboarding and learning flows, creating intuitive and user-friendly experiences.
2B Egypt
Designed web and mobile experiences across industries including marketplaces, e-commerce, and automotive. Conducted UX research and business analysis, built scalable design systems, and collaborated with cross-functional teams to deliver practical, user-centered solutions.
Chapter 05 - The full discography
Chapter 06 - The receipts
Computer Science — Faculty of Computers and Artificial Intelligence, Helwan University.
UI/UX Design — Digital Egypt Pioneers Initiative (DEPI)
UI/UX Design — ANTY Initiative
Chapter 07 - Off the record
I’m a UI/UX Designer and Instructor focused on turning complex systems into simple, scalable experiences. With 3+ years of experience across Egypt and the GCC, I’ve worked on 11+ products like insurance platforms, marketplaces, and dashboards.
I care about creating designs that balance user needs with business goals, using system thinking and usability principles to deliver meaningful impact. I also enjoy mentoring and helping others grow in UX.
That's a wrap.

Eman ElZahaby. Reach out, or share this story.
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